WHITEROCK CAPITAL PARTNERS - TRANSFORMING IDEAS INTO PROFITABLE PROJECTS

Whiterock Capital Partners is a specialist project marketing firm borne out of an increased demand for marketing and sales expertise with a single-minded focus on residential projects in Sydney, Melbourne and Brisbane. The business provides an array of services for developers, including strategic sales and marketing campaigns, market research and site identification.

The Directors, being Munro Donen, Andrew Donnelly and Odele Smith have been responsible for the marketing strategies and strategic launches of both boutique and major residential projects over the past 15 years and they are well respected within the industry for their knowledge, insight, expertise and experience in the field of residential project marketing.

Recognising the need to differentiate the sales and marketing of projects of differing calibre, the business also has additional specialist operations where we are able to provide access to investor channels and funds when required. We are aligned with many of the country’s leading developers, both private and public, and our tailored approach has enabled us to successfully secure mandates on premier residential developments where a specialist approach was preferred.

We excel at maximising the profitability of residential developments through bespoke sales strategies that range from securing quick, compliant pre-sales through off market placements to full public launches and innovative marketing strategies.

To date our team has placed over $2 billion of residential property in Australia.

By endorsing four key aspects, Whiterock promotes efficiency and outcome from concept to completion: Create, Inspire, Implement, Deliver.

INVESTMENT CHANNELS

As well as retail project marketing to the general public, Whiterock Capital Partners also places residential property stock with retail and institutional investors via a wide channel of financial advisors and wealth managers.

We specialise in off-market transactions and have an international presence through affiliate companies. We concentrate on Australian residential property and have a deep understanding of and expertise in property development, project marketing and the portfolio dynamics and requirements of our investor network.

FOR INVESTORS: Outperforming the market benchmark
Whiterock Capital Partners undertakes serious due diligence on the developments we recommend, relying heavily on experienced economic and property focussed research houses with strong track records of accurate forecasting and regional analysis. We specialise in sourcing high growth, superior grade residential investment property and our goal is to outperform the market benchmark by >10%.

FOR DEVELOPERS: Access to international investor network
We offer developers exposure to a valuable international network of investors along with articulate advocacy for the investment opportunity. Being endorsed by Whiterock improves the chance of success of your project because our financial advisor and investor networks take confidence that developers have been well vetted by seasoned experts with solid track records.